The Ramon Cruz-directed clip is a studio/club-based video that is packed with energy and fun from start to finish. Searching, produced by DASECA, is a song that cleverly flips the latest dance craze - the Follow Through - into a slang in the song.

The Follow Through dance was invented by Mundo, of the famous Ravers Clavers dance clique, and has caught on like wildfire in Dancehalls and clubs across continents. With the release of the Searching video Serani hopes it will help impact the song and the dance together.

"We shot it in New York and its just a real fun video," said Serani. "We got lots of dancers and females to come and try the Follow Through and some caught it better than others! But its a dance for everyone to do as reflected in the video by girls from many different nations."

Searching will be released digitally in the coming weeks, release date to be confirmed. Serani's other dance smash - Skip to My Luu - has been getting spins on US radio and is expected to gather momentum throughout the Summer. "Skip" was released on iTunes and all digital retail stores this week.

Serani is headed to St Maarten this weekend for his first appearance there, before heading back to the US next week for more promotional appearances. He is also confirmed for HOT 97's Summer Jam Festival show on Sunday June 6.

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Serani drops his first full length album. Album is available for Previews/downloads at Itunes and Amazon.

About Serani:

A native of Kingston, Jamaica, Serani started his career by touring as a keyboard player for several Jamaican artists (Wayne Marshall, Bounty Killer and more) and by joining school friends David and Craig Harrisingh to form Daseca, one of the most powerful production teams in Dancehall today. Serani and Daseca has been responsible for several dancehall hits, including Tony Matterhorn’s “Dutty Whine,” Sean Paul’s “We Be Burnin’” and Mavado’s “Real McKoy.” Serani took his first chance at singing when he added a hook to Mavado’s single “Dying” which he also produced. The song became a hit and Serani decided to start making his own tracks. His debut single “Doh” in 2007 turned into an immediate street anthem in Jamaica; the record also broke him into US radio stations, such as NY’s Hot 97. The follow up “No Games” catapulted him into the mainstream with Top 40 airplay and video play on major national video channels. Serani is currently featured on Queen Latifah’s new album “Persona” on the Neptune’s produced track “If He Wanna” and on DJ Webstar’s single “Tipsy.”

The second single “She Loves Me” is just starting at radio and it’s already picking up steam. The video was shot in LA by Rich Newey, one of the directors under famed director Jesse Terrero Films' umbrella. The video is now available for viewing

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On Wednesday, October 28th, Dancehall's latest pop-sensation Serani will celebrate the release of his debut album No Games with Brooklyn's top-rated selector (DJ) Steelie Bashment and hundreds of Brooklyn fans at Club Temptations. The ever-popular weekly Dancehall-centered party Waah Gwan Wednesday will be the backdrop of Serani's official Brooklyn album release event. No Games comes on the wave of the huge success of Serani's international hit single of the same name.The record has enjoyed incredible momentum with multi radio formats including Urban AC, Urban, Rhythmic and Top 40 radio, earning over 30,000 spins.

The video for "No Games" is in regular rotation on BET, BET J, MTV Jams, MTV U, MTV2, VH1's "Island Soul" and Music Choice "Hit List" on demand, where it receives 30,000 views per week from May - July of this year. No Games will be available in stores and on iTunes on October 27th. "Serani is definitely one of the biggest Dancehall pop-sensations in the U.S., especially in New York," states Steelie Bashment. "He has been to Waah Gwan Wednesday a couple of times before, and each time was pandemonium. His Brooklyn fans are definitely excited about the album, and will most definitely be at Waah Gwan Wednesday for the release party."

Always on the cutting-edge of Dancehall style, culture, and music, Waah Gwan Wednesday is one of the most talked about weekly events in New York City, and Brooklyn's signature outfit for the latest and greatest in Dancehall and Caribbean music. Named for Steelie's Internet Radio station Waah Gwan Radio, the event has attracts hundreds of patrons weekly, and has featured guest DJs like Hot 97's Cipha Sounds, Mister Cee, and Funkmaster Flex, Power 105.1 FM's DJ Self, Tony Matterhorn, Gary Chucks, and Coppershot. Past attendees include Dancehall deejays Demarco, Charly Blacks, Lexxus, and Erup, Reggae singers Gyptian, Alaine, Sugar Minott, and Pressure, and super producer Don Corleone. Waah Gwan Wednesdays' No Games Album Release Party will be held at Club Temptations (2210 Church Avenue) in Brooklyn, NY on Wednesday, October 28th.

Courtesy of Ms Raine (Publicist)

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Caribbea Lifestyle Media gave you the buzz on the new album coming and kept you updated when Serani made the billboards.

Alliance front man, Julian wrote:

As anticipation builds for the October 27 release of Serani's US debut album, titled "No Games" after his crossover hit of the same name, the tracklist has now been released.

The 14 track set contains many completely new songs along with with new versions of Mama Still Hungry, When its Cold and Romance Me, alongside the title track and current hit "She Loves Me" rounding out the impressive album.

"We put a great emphasis on the quality of the production and sound on the album," said Serani. "As a musician and producer myself I'm very pleased with the sonic quality of the album and I am sure my fans will be just as pleased. You always hear people complaining that Jamaican artists release albums that are basically compilations of songs that are already out there so we wanted to do a lot of new material. Even the tracks that are known have been re-worked and upgraded! Most of the album is for my ladies, but there is something on there for everyone."

"No Games" will be available in stores and online Tuesday October 27. The NY release party will be held the same night @ SOBs Club in Manhattan NY.

NO GAMES Album Tracklist

No Games Prod by Serani

Faith In Me Prod by Serani for Daseca

Take Me Higher Prod by Canei

She Loves Me Prod by Serani for Daseca

Chauffeur feat Chevy Prod by Serani for Daseca

When Its Cold Outside Prod by Leftside

Hey Sexy Prod by Serani for Daseca

Be With You Prod by Blackout Movements

Give Me Prod by Chimney records

Mama's Still Hungry Prod by Serani for Daseca

Dying to See Prod by Blackout Movements

Polka Dot Prod by Serani for Daseca

Romance Me Prod by Chimney Records

First Sight Prod by Serani for Daseca

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“Pop-Dancehall” artist Serani is gearing up for the release of his first U.S. full length album titled No Games. The album comes on the wave of the huge success of his international hit single “No Games.” The record has enjoyed incredible momentum with multi-formats radio play that includes Urban AC, Urban, Rhythmic and Top 40 and over 30,000 spins! The video for “No Games” is on rotation on BET, BET J, MTV Jams, MTV U, MTV2, VH1 “Island Soul” and Music Choice “Hit List” on demand, where it picked with 30,000 views a week during May/July 2009.

A native of Kingston, Jamaica, Serani started his career by touring as a keyboard player for several Jamaican artists (Wayne Marshall, Bounty Killer and more) and by joining school friends David and Craig Harrisingh to form Daseca, one of the most powerful production teams in Dancehall today. Serani and Daseca has been responsible for several dancehall hits, including Tony Matterhorn’s “Dutty Whine,” Sean Paul’s “We Be Burnin’” and Mavado’s “Real McKoy.” Serani took his first chance at singing when he added a hook to Mavado’s single “Dying” which he also produced. The song became a hit and Serani decided to start making his own tracks. His debut single “Doh” in 2007 turned into an immediate street anthem in Jamaica; the record also broke him into US radio stations, such as NY’s Hot 97. The follow up “No Games” catapulted him into the mainstream with Top 40 airplay and video play on major national video channels. Serani is currently featured on Queen Latifah’s new album “Persona” on the Neptune’s produced track “If He Wanna” and on DJ Webstar’s single “Tipsy.”

The second single “She Loves Me” is just starting at radio and it’s already picking up steam. The video was shot in LA by Rich Newey, one of the directors under famed director Jesse Terrero Films' umbrella. The video will go for adds at national channel the second week of October.

No Games consists of 14 tracks, including a wealth of new material, and heavily features Serani himself as a producer. Upcoming hot Jamaican production outfit Chimney Records, along with Keepleft Record's Leftside further represent the Jamaican sound on the album with Miami-based Blackout Movements (Mim's This is Why I'm Hot) and fast-rising new US producer Canei, protege of Just Blaze (Ti & Rihanna Live Your Life) closing out the production credits.

No Games is in stores and available on iTunes and Amazon October 27 and there's never been a better time to support and buy Jamaican music!

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Multi-talented Alliance member Serani has scored his second successive Billboard hit with "She Loves Me," the second single from his upcoming album.


Debuting this week at number 82 on the Billboard Hot Hip Hop/R&B Chart, She Loves Me is in heavy rotation on the station that breaks Dancehall records in the US - New York's HOT 97, as well as at other urban and crossover formats across the country as it begins to pick up speed.


"Its a great time for Jamaica right now," said Serani. "Our athletes are on top the world and we're continuing to make huge strides like Usain with our music! 2009 has been a great year for me and for Jamaican music, now I am just readying up to drop the album and try to move some units!"


The video for She Loves Me will be shot in New York over the next two weeks which will propel the song further into the realms of mainstream America. Serani, who self-produced the song, also has a hot track bubbling on US radio with rapper Webstar.


Serani continues his hectic schedule this Sunday inside Club Mansion on Miami's party capital - South Beach. He is also slated to appear on Miami's POWER 96 FM's Beach House show next Saturday the 29th at the Deauville beach resort on Miami Beach, alongside T Pain, Flo Rida, Kid Cudi, Trick Daddy, Trina, Jagged Edge and more. Serani will be hitting New York Friday September 4th with fellow Alliance members Bounty Killer and Mavado for HOT 97's On Da Reggae Tip at the Hammerstein Ballroom.

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