BUZz: Chedda Teams Up With Award Winning Director Icey Jace

Friday, March 18, 2011

Rising dancehall artiste Chedda known for the hits ‘Fake Jeans Admit It’ and ‘Cleanest’ over the weekend shot two new videos for the singles ‘Bad Inna Song’ and ‘Worry Dem’, the latter produced by 2011 EME Award Rhythm of the Year Winner (Reggae) - Cash Flow Records.

Shot throughout the Kingston and St. Andrew metropolis under the watchful eyes of award winning director Christopher Campbell of Iceyjace Film Factory. The project features cameos from DJ Calico (Suncity FM), ZJ Wah Wa (Zip FM), Supa Hype and recording artiste Future Fambo and Ryno. Campbell earlier in the year nabbed the award for Director Avante Garde at the 2nd Annual Cari Vibez Web Awards and is also responsible for ‘Chedda & QQ – Cleanest‘ and ‘Leftside and Mystic – Want Your Body Remix’ among others.

According to Chedda, “The songs are picking up traction across the Caribbean and U.S urban markets and have been getting good rotation. So based on that a decision was taken by management to shoot the videos.”

“People will ask why two videos at once but if you listen the songs you will see one is for the streets and the other is for the ladies. I don’t want to giveaway too much details but let’s put it this way it’s gonna be very interesting” – a cheerful Chedda added.

Now on the chopping blocks the videos are expected to be premiered in approximately two weeks.  Last Saturday, Chedda delivered a commendable performance at the official launch of Rum-Bar Satdaze at the Spoilers Community in Downtown Kingston.

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