Friday, November 26, 2010

Dancehall artist Latifa Brown aka TIFA, has inked a new endorsement deal with telecommunications provider Digicel which will see the artiste acting in the capacity of brand ambassador for the leading telecommunications company in the Caribbean.

Tifa has already begun to make good on her contract as she has been touring the island and performing on Digicel’s numerous Christmas promotional road shows, the latest being Digicel’s ‘Loaded Christmas’ road show.  The vivacious energetic female has also appeared on television and radio ads for Digicel and according to the artiste, the synergy is expected to bear fruit for both parties.

“I am overwhelmed at the opportunity to be one of Digicel’s brand ambassadors; this will definitely provide the push and publicity I need to further my career and what better way to get that exposure then to be with the biggest telecommunications company there is, Digicel.”   Digicel is elated at having the effervescent female artiste onboard. According to Shelly Ann Curran, Senior Sponsorship Manager at Digicel, Tifa is the consummate professional, one which represents Digicel’s marketing model.

“Tifa has been a part of the Digicel family for over two years and remains a big hit among our customers as she travels with us on our Road Shows, concerts and other activities. We have watched her grow from strength to strength in the entertainment industry and have seen her phenomenal creative potential, but we know that this is only the tip of the iceberg of what Tifa can deliver.”

“She continues to produce hits after hits with high energy and great vibes, characteristics that are synonymous with the Digicel brand. Digicel is proud to officially call this dynamo our own and we can only expect Bigger and Better things from this partnership with Tifa and Digicel in the future”. The certified Diva will be having a busy Christmas this year with a number of shows planned as well as a short North America trip where she joins compatriot Natalie Storm and Timbelee performing as TNT as part of Toyota Scion new motor vehicle promotions in New York. It was put together by Max Glazer of federation sound & features other dancehall & international acts & sounds systems.

Tifa has toured countries all across North America, Canada, the Caribbean and Europe, showcasing her creativity and dominance in dancehall.  Currently, the dancehall starlet has number of songs riding high on the dancehall charts. These include Move ur body and Nah stop Shine. New releases include Seh mi good produced by Washroom entertainment, No push over produced by Ward 21.

As one of dancehall’s hottest females Tifa celebrates a birthday in December and says she will be doing some partying especially with her favourite drink Nouvo. In paragraph 10 move ur body, nah stop shine are the songs doing well now. New releases include seh mi good by washroom ent, No push over Ward 21 & Goodup.


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