Liv Up Records: Good Life Riddim

Thursday, December 3, 2009


BUZZ: Livup Record's "Good Life" is undoubtedly the riddim of 2009,
spawning four #1 records, garnering crossover airplay on New York's
HOT 97 and sounding just as fresh in dances and on radio today as it
did when it dropped like a nuclear bomb at the top of the year.

Not resting on their laurels, Livup Records has rolled out its latest
project, flipping the script (in more ways than one) by releasing a
one-drop juggling - the Stronga riddim.

Paying homage to the traditional roots of Reggae, the Stronga riddim
was built by a live band - arranged by musician Yahbell, a refreshing
move in today's digital soundscape.

"Just as we got the authentic Dancehall vibe from Serani literally
building the Good Life riddim on the corner with equipment strung up
in his truck," said Country, of Livup Records. "We wanted to get that
authentic sound of Reggae music, so this project couldn't be further
from the Good Life project in terms of the live instrumentation we
employed."

But while the method was different on each riddim, Livup Records has
undoubtedly found a winning formula as the Stronga is already getting
heavy airplay from all the pace-setting radio jocks and sound
systems. Further highlighting their fresh and creative approach to
production, Livup Records has released two chapters of the Stronga
riddim - the Culture Edition and the Lover's Rock Edition.

"Putting the songs into separate groups was a natural thing to do,"
said Livup Record's Crumbs. "We had two very distinct sets of songs
from the artists - uplifting conscious anthems like Everton Blender's
Good Morning Jah, Capleton's Know Dem and Sizzla's Stronga Than
Before and straight old school lover's rock tracks like Horace Andy's
Love Love Love and Jah Cure's Protect You Like a Soldier."

The Stronga riddim also has a fine balance of trendsetting veterans
and the new generation of Jamaican music talent; Ken Boothe and
Horace Andy sit perfectly alongside Christopher Martin, Vegas,
Anthony B, I Wayne et al.

Livup Records plans to release both editions of the Stronga riddim on
iTunes and all other digital online platforms soon, to be followed up
with their latest Dancehall banger early next year. You can also
follow them at twitter.com

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