Thursday, October 1, 2009

Pop-Dancehall” artist Serani is gearing up for the release of his first U.S. full length album titled No Games. The album comes on the wave of the huge success of his international hit single No Games.” The record has enjoyed incredible momentum with multi-formats radio play that includes Urban AC, Urban, Rhythmic and Top 40 and over 30,000 spins! The video for “No Games” is on rotation on BET, BET J, MTV Jams, MTV U, MTV2, VH1 “Island Soul” and Music Choice “Hit List” on demand, where it picked with 30,000 views a week during May/July 2009.

A native of Kingston, Jamaica, Serani started his career by touring as a keyboard player for several Jamaican artists (Wayne Marshall, Bounty Killer and more) and by joining school friends David and Craig Harrisingh to form Daseca, one of the most powerful production teams in Dancehall today. Serani and Daseca has been responsible for several dancehall hits, including Tony Matterhorn’s “Dutty Whine,” Sean Paul’s “We Be Burnin’” and Mavado’s “Real McKoy.” Serani took his first chance at singing when he added a hook to Mavado’s single “Dying” which he also produced. The song became a hit and Serani decided to start making his own tracks. His debut single “Doh” in 2007 turned into an immediate street anthem in Jamaica; the record also broke him into US radio stations, such as NY’s Hot 97. The follow up No Games catapulted him into the mainstream with Top 40 airplay and video play on major national video channels. Serani is currently featured on Queen Latifah’s new album “Persona” on the Neptune’s produced track “If He Wanna” and on DJ Webstar’s single “Tipsy.”

The second single She Loves Me is just starting at radio and it’s already picking up steam. The video was shot in LA by Rich Newey, one of the directors under famed director Jesse Terrero Films' umbrella. The video will go for adds at national channel the second week of October.

No Games consists of 14 tracks, including a wealth of new material, and heavily features Serani himself as a producer. Upcoming hot Jamaican production outfit Chimney Records, along with Keepleft Record's Leftside further represent the Jamaican sound on the album with Miami-based Blackout Movements (Mim's This is Why I'm Hot) and fast-rising new US producer Canei, protege of Just Blaze (Ti & Rihanna Live Your Life) closing out the production credits.

No Games is in stores and available on iTunes and Amazon October 27 and there's never been a better time to support and buy Jamaican music!


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