Caribbean Lifestyle Media-We recently published information about Daseca's latest Riddim-The Genesis. We applauded this approach to releasing a new Riddim-this was in response to the influx of quantity and lack of quality of new riddims.

Reggae Icon David Rod had something to say about the approach Daseca is taking-This is David Rodigan and I am delighted to have read your press release regarding a "new beginning." This is a heartfelt cry from me and thousands of other "reggae" fans in Europe who have become utterly disillusioned by the state of the Jamaican music industry and the lack of thought behind its promotion.

I am delighted that you have seen fit to return to the ethics of traditional music promotion, whereby only certain dee jays and radio stations are able to preview your productions, and in doing so are able to create a demand for a new song. I am happy to know that from now on you will be professionally selective in choosing who has your new productions.

You are a young, imaginative and creative production house in Jamaica and the music desperately needs young people with new ideas. Reggae music must rise up again and that means positivity and a return to melody and harmony. Much of what is now being produced in Jamaica does not export outside Norman Manley Airport."

Caribbean Lifestyle Media-Jah Sun a California based Reggae artiste recently teamed up with the Far East Band to create the GRAVITY EP. The Far east band is best known for their work with artiste Gentleman. The collaboration recently took place after they both performed at Reggae Rising. Jah Sun's GRAVITY is available on CD BABY

The first single is titled "Meditation" and can be download for free here. Jah Sun will follow up this single with "microchip" featuring Stevie Culture. Check out a trailer of video here.

Fast-rising reggae artiste Vybrant last week completed a string of promotional appearances following his appearance at the Magnum Follow Di Arrow stage show, as he set to make his current high-riding single Ears Hard even more popular.

The singer, whose real name is Andre Johnson, last week went on a promotional drive that saw him making several media appearances on radio and television as well as hitting the studios as he readies to release new singles. From TVJ’s Smile Jamaica and HYPE TV’s Up & Live to Miss Kitty’s popular radio show Ruption on RJR94 FM, Vybrant spread the word of his music and his work.

His charismatic nature and positive vibes flowed effortlessly throughout the appearances, and his true talent shined when he performed his trophy tune.Currently boasting top ten spots on several charts, Ears Hard is a gripping tale of yet another person who has been mowed down by the gun. The song has hit home with a sense of realness, and since its late December release, has struck a chord with radio and sound system disc jockeys.Internationally, internet radio stations in Europe have taken a liking to the tune and the equally touching music video for the single is gaining popularity and increased rotation on television stations in the Caribbean, and on the internet as well.

“The video is on YouTube, where the fans have been logging on and watching it,” says the cultural singer. “Right now, the video have more than 10,000 views and it feels good to know that the fans like my work and I’m working on more songs so they can just look out for more from me very soon,” said Vybrant. The person, who would not heed the smart words of because they would not listen to wise words of advice, and is said to have quickly made its way into sound system and radio disc jock collections because of how real and possible the scenario Vybrant paints with each bar and note of the song.

*Courtesy of Triple T Production

Caribbean Lifestyle Media-When you think of payday-the thought of money and rewards for all your hard work comes to mind. Producer/Engineer Kevin Green more popularly known as Payday has been steadily building his catalog of credits. Green who worked on Buju's "Rasta Got Soul" and Honey Comb Riddim, which saw its own share of success on the local & international scene, has been crafting new music for the streets.

After the release of Bounty Killer's Raise Hell and Hellboy EP in November of 2009. Kevin stated "Well since its release Bounty's EP has been selling alot on ITunes, Amazon and some 80 other online retail stores. The attention the EP has received from fans across the world has generated massive attention towards PayDay Music Group and as a result everybody is wondering what to expect next so we went in studios and recorded a slew of singles and riddim projects to start off the summer 2010 campaign".

Prism Marketing told us leading the musical assault from for the Production Label is the high energy Gyaad Dem Riddim which features Alliance boss Bounty Killer alongside the sharp shooting lyricist Busy Signal, Flawless and other members of the Young Alliance. Other soon to be released riddims include the Go Hard Riddim, the Mouth Talk Riddim, E 10 and an exclusive still untitled one drop project which will feature reggae recording artists Etana, Lutan Fyah, I Octane, Leaf Of Life, Abajohnoy and Alaine.

Caribbean Lifestyle Media-Andrew and Wada Blood left Jamaica recently on a promotional tour for their latest singles, "Irie" and "Find A Way". Irie is best described as a feel good Dancehall tune which does just that, make you feel irie. In response to this experience, Wada stated "So far the shows have been going well. We did a show at a club in Hollywood the other night and in Santa Barbara and some more and we are getting ready to do some more and mad up di place" .

While in California, Andrew and Wada experienced the recent Earthquake to hit Los Angeles, California. Don't worry Andrew said, "We are here and safe. I was asleep when the earthquake happened, but it woke me up. We jus' grateful and give thanks that it wasn't bigger or worse than that". I am sure we will continue hear more about these two as they continue to put the time into working their latest single in the International market.

Caribbean Lifestyle Media-In the beginning, authentic Dancehall ruled and the people had something dance to. In the beginning, Dancehall producers were strategic in how they released their projects. Daseca is doing just that with the latest Riddim release. Daseca is said to be taking a different approach with their latest project. Daseca-instead of flooding the marketplace with CDs and Free download links-this project will only be released to select few DJs. The entire project will be available via digital retail like Itunes on March 23.

At Caribbean Lifestyle Media we believe this makes sense, especially in a market where music is readily available. The incentives to purchase music is low, as a result the market suffers. We would have love to provide you with a sample. However, David Harrisingh (One Third of Daseca) provided us with this explanation "What has become the norm for Jamaican producers is to literally give away the music as soon as it is finished, "Email blasts, social networking sites, blogs, etc ensure the music ends up in the hands of any and everyone who wants it, and they don't have to pay for it. So while it creates a hype and give artists hit songs and generates shows and dub plate income for them, the producer has to pretty much wait on the few remaining labels who deal with Reggae to license a song here or there for a compilation. Whereas in the past labels would take the whole riddim from a producer, that has stopped because of poor sales and because our music has never been marketed properly causing it to end up in a mire. Producers are needed in the business just as much as artists so we have to find a way to survive."

Well taken David, with this in mind support our Caribbean shows and purchase legal music. In turn, we hope Dancehall artistes create good quality production that is deserving of our dollars. The Genesis Riddim was premiered on Hot 97 by Bobby Konders and Jabba last week. Other markets will get to preview the release in strategic markets in coming weeks.

Craig Harrisngh added "While we are realistic about the numbers we expect to do, we have to take a stance and try and regulate our ting, "We are also expecting it to leak as soon as it is available, perhaps even before, but for us this is about trying to make a difference. We hope every producer takes a look at what we are trying to achieve and does something about it too so we can help change the culture of how we market and sell our music, because we are all feeling it. Thats why we called the riddim Genesis, because for us and we hope for the business as a whole, it signals a new beginning."

Caribbean Lifestyle Media-Tosh 1 is the last son of Reggae great Peter Tosh-Born in Kingston, Jamaica and raised in Boston, Massachusetts. Recently, we received information that Tosh 1 will be on the same stage as Julian Marley. This event will take place on March 27Th at Cocoa Beach, Florida. The Reggae Beach Splash will include UB40,Maxi Priest, and the Naturalistics.

No doubt the Reggae Beach Splash will be a historic show no doubt. Tosh 1 will also be at the Western Reggae Festival on May 22ND and Reggae Sumfest on July 30Th.